Dan Daglow is the rare video game creator who’s remained around the industry for over half-a-century, having worked on some earliest digital games back in the ’70s – including one of the first RPGs in the form of the simply-titled Dungeon. He’s seen big publishers become more and more reliant on sequels as the years have worn on, and he reckons it takes a lucky indie shot like Clair Obscur: Expedition 33 to break through the noise of the familiar these days.
“For each of the big publishers, how many years has it been since they had a major new IP? Some really big IP developed internally,” Daglow muses at a Game Developers Conference panel attended by GamesRadar+. “For each of the big publishers, consistently, the answer is, ‘Oh, my god, Merry, not the skeleton into the well, and the trolls are coming.'”
Daglow waits a beat for his Lord of the Rings reference to be acknowledged – an audience member dutifully shouts out “fool of a Took” – he continues: “The answer is, it’s been a while for all of them, and it’s not their fault. When you get that big, the only games you can go after are games you think are going to maybe sell something that gives you hundreds of millions. You can’t build clever little games anymore, because that doesn’t please the stock market. That doesn’t make your revenue go up. That’s what you have to do.”
The fact that publishers need guaranteed, big time hits “makes it hard to build new things, because new things are unpredictable and they don’t start out, ‘Oh, yeah, we can – no, I’ll sign up to $600 million for that idea.’ No, that’s not how it works.”
PakarPBN
A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.
In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.
The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.
