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Borussia Dortmund is heading into Fortnite with its own football mode, making BVB the first club worldwide to launch a dedicated football mode inside Epic’s battle royale platform, according to the club.
The new map is called Bolzplatz-Liebe, which translates as Street Football Love, and it will be available permanently from July 3, 2026. Rather than a short-lived crossover skin dump, Dortmund says the mode is designed as a long-term digital home for fans, players, partners, and sponsors.
Developed with studio DayZero, Bolzplatz-Liebe is a fast-paced 2v2 football mode built inside Fortnite. The map is inspired by the soccer court at Max-Michallek-Platz in Dortmund, a real pitch near Borsigplatz, which has major significance in the club’s history.
BVB says the mode will continue to evolve after launch, with community feedback shaping future content, events, and activations. That makes this less of a one-and-done Fortnite novelty and more of a proper digital fan space, which is exactly the kind of phrase football marketing departments were built in a lab to say.
Still, there is a clear electronic strategy here. Dortmund recently launched its 2026/27 home kit in Roblox’s FIFA Super Soccer, and the club says Bolzplatz-Liebe is the next step in its push into digital worlds. BVB is clearly chasing younger football fans where they already are, rather than waiting for them to drift towards traditional football media.
Alexander Mühl, Borussia Dortmund’s Director of Marketing & Digitalization, said the club wants to create “a place where our community meets, plays and experiences BVB,” whether fans are in Dortmund or elsewhere in the world.
DayZero CEO Tobias Egartner added that gaming platforms are now major touchpoints for Gen Z and Gen Alpha, giving football clubs a way to reach younger audiences where they spend their free time.
There is no word yet on whether bad tackles will be punished by a child building a three-storey tower in half a second.
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